THE CLIENT
St John of Jerusalem Eye Hospital Group is the single largest charitable provider of expert eye care in the West Bank, Gaza and East Jerusalem. Through two registered charities, they provide specialist treatment, surgery and training, restoring sight and supporting vulnerable communities, each operating under local legal frameworks.
THE CHALLENGE
St John’s Eye Hospital relies solely on donations and recurring subscriptions. Their previous website did not strongly encourage these, and it also did not communicate their services and humanitarian impact as clearly as it could.
“ICL DELIVERED A CONTEMPORARY WEBSITE DESIGN THAT HAS SUPPORTED OUR MISSION TO GET MORE DONATIONS AND SUPPORTER ENGAGEMENT.“
Harriet Wheeler
Executive Head
THE OUTCOME
INCREASED
DONATION FOCUS
Clearer calls to action and simplified donation pathways designed to drive one off and recurring contributions.
Clear Service
Communication
Medical services, locations and referral information organised for clarity and accessibility.
Improved User
Experience
Streamlined navigation and logical content structure making it easier for patients and supporters to find key information.
Raisers Edge
Integration
SJEH can now track donors, amounts, and key data in one place, thanks to a Raiser’s Edge integration absent from the previous site.
Stronger Supporter
Engagement
Dedicated sections for impact, appeals and subscriptions encouraging long term involvement.
Scalable Digital
Platform
A flexible website foundation built to support future campaigns, fundraising initiatives and content growth.