IFDM is one of the best digital marketing training centers in Chennai which provides exclusive training based on the digital marketing agency curriculum and an opportunity to work on a digital marketing agency.
IFDM is developed and run by Lakmaa Digital a startup digital marketing agency in Ambattur, Chennai. Lakmaa Digital team is experienced in building digital marketing strategies and majorly focuses on SEO, Meta Ads, SEM, SMM, Google Ads, and Website development projects.
With all the experience from digital marketing projects, IFDM provides the best digital marketing training in Chennai.
This lesson will provide a theoretical explanation of the fundamentals of digital marketing as well as an overview of how it differs from traditional marketing. Furthermore, we will examine the many forms of digital marketing that are now being used.
The topics of digital marketing that we will cover in this module are as follows: social media marketing, influencer marketing, affiliate marketing, email marketing, content marketing (youtube, blogging), paid advertising (PPC, SEM, etc.), mobile marketing (SMS, app-based marketing, WhatsApp marketing), and search engine optimization (SEO).
This SEO training module will cover a wide range of topics, including why SEO is necessary, different types of SEO, in-depth principles of SEO (search engine optimization), the evolution of SEO methods, Black Hat and White Hat techniques, the evolution of the Google algorithm, significant elements influencing SEO success, and much more.
Prior to implementing search engine optimization, it is advisable to understand the basic components of website creation. We will walk you through the process of installing WordPress on the hosting server for a specific domain in this module. In essence, you will install WordPress, make space in the hosting, and link the domain to it.
We will talk about the On-Page SEO elements in this module and how they should be taken into consideration while doing SEO.
Meta titles, keywords and descriptions, page speed, internal links, content quality, URL redirecting, HTTPS vs. HTTP, website mobile optimization, site architecture, and breadcrumbs are the most crucial elements.
We will talk about and put into practice several Off-page SEO strategies, such as directory listing, guest blogging, social networking, link building, and much more. These are the second most crucial aspects of SEO.
Google offers tools for gathering detailed information about our website so we can assess SEO and improve it. Google Adwords Keyword Planner, Google Tag Manager, Google Analytics, and Google Search Console are the available tools.
All tools will be demonstrated in hands-on workshops, including how to install and operate them. Installing and adjusting them on your own website will be the task for this section.
This session will demonstrate the best paid SEO tools on the market and how to use them for SEO factor analysis.
The majority of individuals will only ever mention social media networking sites like Facebook, Twitter, and Linkedin when discussing social media marketing.
However, there are additional social media network formats that assist in reaching our target audience. These include publishing and blogging platforms like Medium and YourStory, discussion forums like Reddit and Quora, bookmarking and content curation sites like Pinterest, and consumer review sites like Yelp, TripAdvisor, and Zomato.
Facebook ads are created with different types of Ad configs and how to run them.
You will configure a Google Ads account and will learn how to measure ad conversions too.